About Image Advantage Image Advantage was formed in 2004 to provide unique signage and commercial graphic design for Northeastern Wisconsin's small businesses. Our goal is to provide upscale design to promote our client's business, while keeping within their budget. "Great design does not need to be expensive design, " states Image Advantage's President, Nikki Goral. "I see so many small businesses that have poor lettering on their company vehicles. Some of it is because vinyl lettering equipment has become so affordable for the masses, that anyone who can boot up a computer automatically calls themselves a "signmaker." Some is because vinyl lettering is sold by length or square footage and to use a larger height for lettering means more material; a bit more in price and therefore, a client gets shy with the finances."
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