General Beverage is a family-owned wholesale distributor of wine, distilled spirits, beer, and non-alcoholic beverages in Wisconsin, serving the state since 1933. With 10 locations throughout Wisconsin, they consult with and service over 12,000 licensed beverage retailers, offering a unique product selection based on client demand and preference.
The company operates in all of Wisconsin's 72 counties, representing the finest beverage producers in the world and executing brand plans with retail partners. General Beverage provides employment to approximately 1,000 people in sales, sales management, supply chain, delivery, customer service, HR, IT, and accounting careers.
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