Florence County, WI, nestled in northeastern Wisconsin along the Upper Peninsula of Michigan border, offers a serene escape with 488 sq miles of natural beauty and a population of 4023 residents. With over half of its land publicly owned, visitors can enjoy a variety of outdoor activities year-round, from fishing and boating on 265 lakes to exploring 165 miles of rivers and scenic trails for hiking, biking, and more.
Home to two state-designated Wild Rivers, the Pine and the Popple, Florence County is a haven for nature enthusiasts seeking adventure in its 80% forested landscape. From snowmobiling in winter to horseback riding in summer, this picturesque destination provides endless opportunities for outdoor recreation and relaxation.
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