Design Concepts is a product development firm based in Madison, WI, specializing in advanced research, strategy, design, and engineering expertise for ambitious companies in the healthcare, consumer, and commercial industries. With over 55 years of experience, 200 awards, and 1,500 patents, they guide clients through the complexities of product innovation, delivering better, faster, and more sustainable success.
Through their case studies, Design Concepts showcases their ability to bring bold ideas to market, such as the REAL Immersive System for rehab patients, a diagnostics device for Baebies, and the improved user experience of Rachio's smart sprinkler. With a team of creative professionals across multiple offices, Design Concepts provides meaningful products, services, and experiences to forward-thinking leaders worldwide.
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