Point Forward, based in Palo Alto, California, is a pioneering company that utilizes ethnographic research to help businesses comprehend intricate human behavior and its impact on their operations. They specialize in providing clarity and direction on the next steps for their clients.
With a focus on uncovering insights that matter, Point Forward collaborates with organizations to enhance customer experiences, drive innovation, and address pressing challenges. Their approach centers on supporting joy, exploration, self-awareness, generosity, and connection to create meaningful and impactful solutions.
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