Pinkabella Cupcakes is a specialty cupcake shop. Founded in late 2009 by Margo Engberg, who designs each different flavor herself, Pinkabella now has more than 50 specialty cupcake offerings that are constantly evolving. Some of the more popular choices are Red Velvet, Pumpkin Spice and Salted Caramel.
Pinkabella does much of its business through private events. It caters to weddings, birthdays and other private parties, offering large discounts for them. Pinkabella's daily retail price is $33 for a dozen cupcakes. It also does a lot of work with Children of the Nations, donating a good portion of its proceeds to the charity.