According to the website:
Peet's Coffee is a specialty coffee roaster and retailer based in the San Francisco Bay Area. It has a location in Lynchburg, VA, where it offers its signature dark roasted Arabica coffee, espresso drinks, cold brew, and more . Peet's Coffee was founded in 1966 by Alfred Peet. Peet's Coffee is committed to sourcing high-quality coffee beans and roasting them with care.