The Floral Marketing Research Fund (FMRF) is a collaborative community of floral industry organizations and leaders dedicated to supporting and funding floral marketing efforts, consumer research, and promoting the emotional wellness and health benefits of flowers and plants to increase consumer consumption. They provide resources such as reports and studies to help businesses in the floral industry sell more flowers.
The FMRF conducts research on various topics including consumer perceptions, purchasing behavior, sustainability practices, and floral design elements. They aim to shape future consumer research and marketing efforts in order to foster industry growth and inspire everyday purchasing of fresh flowers and plants.
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