The Armed Forces Marketing Council (AFMC) is a non-profit business league that has been serving military families since 1969. Comprised of over 400 manufacturers, the AFMC works to protect and enhance the value of the military resale benefit by engaging with leaders on Capitol Hill, the Department of Defense, and the military services. Their goal is to ensure that service members and their families have access to quality name brand products at low prices, regardless of where they serve.
Through advocacy, awareness, and operational support, the AFMC strives to address issues that impact the non-pay compensation benefit provided to military families through commissaries and exchanges. By promoting unity of effort and providing a forum for problem-solving, the AFMC aims to maintain the resale system as an integral part of military life and support the recruitment, retention, resiliency, and readiness of the armed forces. Their mission is to ensure that the commissary and exchange benefits earned by service members are worthy of their service and sacrifice.
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