History
Amorepacific envisioned a new beauty that combines Asian culture and Western technologies in perfect harmony. From its first hit brand ABC Pomade to its unparalleled oriental medicine-based Sulwhasoo and Amorepacific, a global brand that captures the essence of Asian values, Amorepacific's spirit of challenge and creativity has reshaped Asia's beauty. As a result, Amorepacific has, since its inception in 1945, been showered with love and trust from customers to become the most esteemed beauty company in Korea. We want Amorepacific to be thought of as the