History
For some years now Ray B. ran a thriving eponymous public relations firm in Burlington. She'd built a steady clientele of global food and technology brands when her first cannabis client came knocking. This was 2014, shortly after Vermont State legalized adult-use marijuana. The client was the team behind The Stoner's Cookbook (now called HERB), who were impressed with Mattio's food and tech expertise and hired her to launch their first hardcover edition. The campaign was so successful, Mattio decided to pivot her company: