UT Southwestern Medical Center's Office of Communications, Marketing, and Public Affairs (CMPA) is dedicated to promoting the institution's brand as a leading academic medical center, patient-care provider, and research institution. Through a combination of communications, marketing, and public affairs efforts, CMPA works to enhance UT Southwestern's reputation and engage with the community through various print, digital, and other media formats.
CMPA's team serves as the primary point of contact for the media, sharing UT Southwestern news and keeping the community informed. They develop effective marketing materials to create a positive understanding of the Medical Center and its affiliated hospitals, while also providing holistic digital strategy and managing website updates. Additionally, CMPA works within the North Texas community, partnering with local organizations to raise institutional awareness and improve the health of the community through their Speakers Bureau program.
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