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LONG BEACH, CA. The Specialty Coffee Association of America ( SCAA ) has signed a multi-year contract with Freeman to act as official services contractor. The SCAA, the world's largest coffee trade association, signed the contract with Freeman during the week of June 16. Services provided by Freeman will begin at the SCAA's 2009 Atlanta, Georgia Annual Conference & Exhibition. The annual conference is expected to draw over 8, 000 attendees from around the globe, with over 500 exhibiting companies spanning over 100, 000 net square feet of exhibition space. Freeman will service SCAA's 2010 Annual Conference in Anaheim, Calif., as well as the following show in Houston, Texas, in 2011. The multi-year contract represents a significant piece of business for exposition services provider Freeman. "Freeman showed us they can handle a show of our magnitude. We anticipate a high level of professionalism, great customer service and a level of care given to our show exhibitors and attendees, " says SCAA Executive Director, Ric Rhinehart. Freeman's complete suite of services, as well as their innovations in producing events in a more eco-friendly manner, were also factors in making the switch to Freeman, according to Joe Popolo, president of Freeman. The company will provide a full range of support for SCAA, including a brand sensory exercise, Freeman's technology, including PlanTour & iPlanner , transportation and translation services. "This is a major account for us, and we are very pleased to be a partner with SCAA to take their already successful event to another level, " noted Popolo. About Freeman Freeman is the world's leading provider of integrated services for face-to-face marketing events, including expositions, conventions, corporate events and exhibits. The company is headquartered in Dallas, Texas and has offices in 41 cities across North America. Freeman produces over 3, 900 expositions annually including 103 of the largest 200 U.S. trade shows, and over 10, 000 other events worldwide. Founded in 1927, the company remains privately held by the Freeman family as well as the full-time employee owners through an Employee Stock Ownership Plan ( ESOP ). About the SCAA Celebrating 26 years of success, SCAA is the world's largest coffee trade association. SCAA members are located in more than 40 countries and represent every segment of the specialty coffee industry, from coffee growers to coffee roasters and retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability. The SCAA's dedication to excellence in coffee is realized through the setting of quality standards for the industry ; conducting research on coffee, equipment and perfection of craft ; and providing education, training, resources and business services for members. The SCAA's annual conference is held in a different U.S. city each year and is the coffee industry's largest gathering and exhibition.