Pluck provides social media software solutions to publishers, retailers and other businesses. It offers technologies for online content generation, syndication and social networking. The company provides SiteLife, which helps to build online communities of active bloggers, citizen journalists and consumers. Pluck also offers BlogBurst for bloggers and publishers, which is a syndication service that places blogs on top-tier online destinations to increase site traffic and audience reach. The company provides a platform for hosting videos, photos, blogs, forums, personas and reactions. Founded in 2003, Pluck is a wholly owned subsidiary of Demand Media, which is a content and social media marketplace connecting content creators, users and publishers. Pluck serves clients, such as McGraw-Hill, Crain Communications, Circuit City, Hearst Corporation and Wall Street Journal. The company is headquartered in Austin, Texas.
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