McDonald Marketing, based in Dallas, TX, is a nationally recognized company led by Kelly McDonald, a bestselling author and expert in diversity, equity, and inclusion (DEI), leadership, marketing, sales, customer experience, and consumer trends. With a focus on addressing the importance of diversity in business, McDonald's books and speaking engagements provide actionable strategies and a roadmap for organizations to create a fair and equitable workplace that fosters productive conversations and recognizes diverse talent.
McDonald's latest book, "It's Time to Talk about Race at Work," offers practical guidance on how to approach diversity and inclusion efforts effectively, regardless of the organization's size. With a clear and straightforward style, McDonald highlights the costs and risks of lacking diversity, helps identify blind spots, and provides an eight-step framework, the STARTING Method, to ensure progress in diversity and inclusion. Suitable for executives, managers, leaders, and employees, McDonald's expertise supports organizations in improving their approach to DEI and creating a more inclusive work environment.
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