First Crush Tastings, founded in 2005, is a Texas-based shopper marketing and data insights resource specializing in beer, spirits, and wine. With over 1,000 TABC-certified brand ambassadors, they conduct numerous tasting events weekly, providing valuable consumer data and ROI analysis through their proprietary technology platform, Palaterra.
From structuring events to gathering actionable consumer insights in real-time, First Crush Tastings helps purveyors and consumers taste, learn, and grow. Their sales-minded event ambassadors are well-versed in product characteristics, supported by comprehensive training resources, and have successfully served clients across the Southwest and beyond.
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