Right Brain People is a pioneering strategic market research firm based in Cordova, TN. With over 40 years of experience, they have worked with more than 600 corporate clients, including some of the world's largest businesses. Using their proprietary methods of Right Brain Research and Brand Strategy Development, they uncover the emotional connection between brands and consumers, helping businesses strengthen their brand and make market-changing strategic decisions.
Through their unique approach, Right Brain People segment consumers based on emotional motivations, going beyond traditional market segmentation. They also conduct strategy workshops that foster cross-functional collaboration and unleash untapped creativity within organizations. With their expertise in consumer psychology and emotional research, Right Brain People have helped brands in various industries achieve tremendous growth and success.
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