MV2 Music, 1107 17th Ave S, Nashville, TN 37212, US

In a business where longevity is often measured in weeks instead of years, AristoMedia Group stands out. Setting up shop in the attic of his home in 1980, Jeff Walker established Aristo Music Associates, Inc Now, nearly three decades later, the firm's successful track record is embodied in the many gold and platinum albums lining the office walls. AristoMedia Group encompasses a broad range of services dedicated to offering the entertainment industry innovative integrated marketing strategies. AristoMedia's distinct advantage is housing entertainment PR, new media, video marketing, record promotion and club promotion under one roof. AristoMedia Group epitomizes synergy. Together, the divisions combine talents to maximize client exposure through print, radio, television, online and video outlets. The success of a business is often closely tied to the philosophy of the individual that started it. In the perpetual uncertainty that defines the entire breadth of the music industry today, Jeff Walker remains a self-professed glass half-full kind of guy. When the Australian-born Walker first came to Nashville in 1974, the music business was a different animal, driven by the radio single and almost a decade away from the arrival of the music video. AristoMedia Group would prove to be a pioneer in that emerging format and play a key role in the overall development of the music video industry in Nashville. Walker's natural instinct and versatility as a businessman have been critical to his company's longevity. You simply won't survive in this industry unless you're able to adapt, he says. Most people's job descriptions today aren't the same as they were even two years ago. As his company celebrates its 30th anniversary in 2010, that recurring theme of adaptability has proven to be a cornerstone of Walker's success and a philosophy that has helped solidify AristoMedia Group as a prominent name in Nashville for three decades. 2005 Created and hosted the first Aristo Global Showcase, an international artist showcase held each year during CMA Music Festival week in downtown Nashville, Tenn. 2006 Recognized for third consecutive year by Music Row magazine as Nashville's "Best Independent Publicity Company"

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