History
Owner, Elliott Herzlich has more than 30 years' experience in the fine jewelry business. Herzlich is a jewelry designer, appraiser and a custom engraver. Herzlich's interest in jewelry started young. His father was a New York diamond cutter in the 1940s and his Uncles were goldsmiths and egravers. He still has the diamond engagement ring his father cut for his mother in New York City. Modern cutting techniques have moved the jewelry business forward exponentially since then, but Herzlich's business model remains the same.