KEEL Concepts, Inc. is an architectural design firm based in Greenville, SC, offering expertise in a wide range of project types including restaurants, commercial upfit, industrial, retail, fitness facilities, and multi-family residential. Led by principal architects Joe Delaney, AIA and Adam Roberts, AIA, the firm is known for its adaptive reuse projects, transforming former filling stations and century-old buildings into vibrant spaces that contribute to the revitalization of Greenville's Poinsett Corridor and downtown Seneca. With a focus on innovative space planning and materials selection, KEEL Concepts creates environments that uplift and inspire, making a positive impact on the community.
The KEEL team also includes Melissa Hill Threatt, AIA, an architect with a passion for public-interest design and the built environment's influence on the community, and Ben Wofford, an architectural associate with a talent for creative solutions and a love for woodworking. With their combined expertise and dedication, KEEL Concepts continues to deliver exceptional architectural designs that enhance the urban fabric of Greenville and beyond.
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