Alter Ego is owned by Sharon Procaccianti. It has been in business for over 10 years and has several independent contractors. Sharon, Pam, Kim, Debby, Annella, Dina, and Billie are hair stylists who also provide waxing services. Kelly and Anita are licensed nail technicians providing Shellac and Minx manicures. Kelly also does makeup.
One employee said, "I love what I do and because of that, I'm good at it. My clients become friends. They have been coming around for 20 years. Our staff are a close-knit group, although independent, and we get along well."