Established in 1993, RDR (Radio Direct Response) is a radio only" advertising agency. It is involved in the marketing of television infomercial products and buying millions in remnant advertising. RDR plans and buys both, the local and national levels. It has also promoted a trade association that markets fiberglass insulation by paying people s utility bills. The company also has worked with DRTV marketers and dot-com retailers. Its clients include Fortune 500 Companies, such as Sony Music, Travel channel, Life Line Screening, Food Network, Deep Discount DVD.com, Travel velocity, The Street.com and many more.
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