The Institute for the Study of Business-to-Business Marketing (ISBM) is a non-profit research institute based in University Park, PA. Their mission is to advance the theory and practice of B2B marketing through world-class academic research and publications, providing businesses worldwide with valuable insights for organic growth.
ISBM offers a range of resources and programs, including the B2B Handbook, B2B Research Webinar Series, and the ISBM Biennial Conference, which brings together leading B2B researchers to address pressing industry issues. They also provide the ISBM PhD Seminar Series, offering doctoral students access to seminars delivered by renowned scholars, and the B2B Pulse, a global portal connecting academics and practitioners to B2B knowledge and best practices.
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