IRI and NPD have joined forces to create Circana, a leading provider of market performance and strategy solutions for businesses in the FMCG, retail, and media industries. Their innovative approach, powered by cutting-edge technology and analytics, helps clients gain valuable insights and make informed decisions to drive growth and success.
With a focus on customer and shopper behavior, media advertising, and big data technology, Circana offers a comprehensive suite of services to help businesses understand market trends, optimize strategies, and enhance collaboration to attract and retain loyal customers. Their commitment to excellence and innovation has positioned them as a trusted partner for companies looking to navigate the ever-changing landscape of consumer goods and retail.
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