Cincinnatus Group is a sales and marketing consulting firm offering contracted sales and marketing consulting services to private and public entities located throughout the world.Founded by Andrew C. McCaffrey, Cincinnatus Group finds its primary challenge in two current market/business conditions. At one and the same time, these conditions present modern businesses with severe challenges to growth and yet unparalleled opportunities. First ConditionWith ever increasing speed, both new and traditional marketplaces are transforming from highly profitable ventures with little competition, into globalized, low-profit, highly competitive marketplaces.Second ConditionBlindsided by the ever increasing changes to their marketplace, today's executives and entrepreneurs often find themselves caught up in "emergency mode, " or damage control, overwhelmed with the day-to-day demands of keeping their business afloat. The forethought needed to anticipate upcoming changes in the market, let alone to react effectively, seems an unattainable luxury.
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