History
American Family Insurance has a remarkable history that started with a single idea. A struggling insurance salesman named Herman Wittwer dreamed of success selling auto insurance to Wisconsin farmers. Herman understood that farmers presented lower risks compared to city drivers because they drove less often and put their autos up on blocks for the winter. Confident that he had a good idea, Herman opened the doors of Farmers Mutual Automobile Insurance Company in 1927. Our company's name changed in 1963 to American Family Mutual Insurance Company to reflect a broader customer base. Today, American Family Insurance offers auto, home, life*, umbrella, business, health, and farm & ranch insurance, as well as retirement* products. As a mutual insurance company, our customers and owners are one and the same. Our success is measured not only by the rate of return for shareholders, but also by the value we provide our policyholders.
Specialties
Insure Carefully, Dream Fearlessly