History
Counterform is an independent creative agency that specializes in one specific area of the brand development spectrum: visual communication. This overlaps with other areas on which we consult, such as overall positioning, narrative and voice development, and digital strategy. We begin each day with two things; a hot cup of coffee and the drive to service our clients through creativity, collaboration, and humility. If any of the above fails, we generally just take the rest of the day off.
Specialties
Branding Brand Strategy Brand Audit Brand Architecture & Naming Narrative and Voice Development Visual Identity Design Brand Expression Launch (Brand & Product) Implementation Programs Corporate Literature Engagement Research & Insights Positioning Content Strategy Product Marketing Packaging Systems Environmental & Retail Design Service Design Communications Planning Campaign Development Tradeshow Marketing Digital Mobile & Desktop Experiences Brand & Product Videos Radio/Broadcast spots App Development Implementation Strategy Information Architecture E-commerce API Integrations Large Format Interfaces