truPayments, LLC is a revolutionary digital sales tool that has transformed the car shopping experience by allowing consumers to shop for their vehicle and financing together. With their unique tru Shop-by-Payment platform, customers can personalize their shopping journey based on their preferences, financial profile, and entry point, resulting in a customized and empowering experience. The company's patent-pending truPayments engine calculates accurate, personalized credit payments in real time across all inventory and finance programs, ensuring that customers only see payment options for which they qualify.
truPayments' mobile-first Grail platform offers a seamless and engaging experience for customers, allowing them to browse inventory, calculate payments, and even pre-qualify for the lowest rate they qualify for. The company provides powerful engagement tools such as payment buttons on inventory, instant trade-in equity estimation, and custom landing pages to maximize conversion and lead generation. With truPayments, dealers can provide their sales team with more deals in less time, resulting in increased profit and customer satisfaction.
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