Kellogg's Snack Division, 1 Trade St, Cincinnati, OH 45227, US

Founded in 1866, General Mills is one of the world's leading food companies that operates in more than 100 countries. It markets over 100 consumer brands that include H agen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Cascadian Farm and Muir Glen. With sales of nearly $14.5 billion, the company s range of products includes cereals, vegetables, breads, and fruit and grain snacks. General Mills manages a staff of approximately 29,500 employees worldwide. The company s division, Big G cereals, markets the Cheerios, Wheaties and Lucky Charms brands. It supplies its products to schools, hotels, bakeries, restaurants and health care facilities. General Mills markets its products through a variety of domestic retail outlets, including traditional grocery and membership stores and natural food chains.