Targetbase, a part of Omnicom Group, is a direct marketing agency that specializes in designing and executing marketing programs for various types of clients. Founded in 1979, the agency offers communication technology and analysis-enabled marketing technology services. Targetbase s clients include Acura, DirectTV, Genentech, Gatorade, GlaxoSmithKline and Holland America. It provides services that support a range of marketing functions, such as data mining, standard reporting, campaign management and live customer interactions. The agency also offers business intelligence solutions and assists clients in making strategic decisions. Additionally, it specializes in providing advertising solutions through Web sites, kiosks, multimedia presentations and wireless technologies. Headquartered in Dallas, Targetbase maintains a location in Greensboro, N.C.
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