Little Green Software, 111 W Parrish St, Durham, NC 27701, US

Keen Decision Systems, based in Durham, NC, offers a category-defining platform powered by AI that combines marketing measurement, media planning, and P&L forecasting to drive a 25% improvement in incremental revenue within the first year. Trusted by innovative brands worldwide across various industries such as D2C, CPG, Hospitality, Retail, Travel, B2B, Alcohol, and Apparel, Keen's solution bridges the gap between marketing and finance, providing powerful insights and optimized spending plans for profitable growth. With a focus on connecting marketing investment to revenue and profit, Keen's platform allows for real-time measurement, media planning, and forecasting, eliminating the need for gut-feel decisions and outdated marketing mix Powerpoints. By offering a unique approach to optimizing channel mix, testing new marketing channels, and providing probabilistic forecasting, Keen empowers businesses to make data-driven marketing investment decisions that drive long-term success and profitability.Generated from the website

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