Located on West Main Street in the heart of downtown Riverhead, WRIV 1390AM has been Riverhead's independently owned, local radio station since 1955. Bruce Tria has owned WRIV for 22 years and hosts The Dawn Patrol, a local daily morning talk show from 6 to 10am on weekdays. WRIV prides itself on being the oldest radio station on the East End, and when local DJs aren't on the mic the station plays a mix of adult contemporary and old-time classics.