TVB, the Television Bureau of Advertising, is a leading industry organization based in New York, NY, dedicated to providing valuable insights, research, and tools for advertising professionals. Their services include research studies, business development consulting, and political resources to help drive revenue and inform strategic marketing decisions.
With a focus on industry news and feature commentary, TVB offers a comprehensive perspective on the evolving landscape of television and media consumption. Their surveys and reports highlight the enduring importance of broadcast television as a trusted source of news and entertainment, emphasizing its broad reach and impact on consumer behavior.
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