The Collective Shift is a creative agency and consultancy based in New York City, specializing in guiding clients through collaborations that provoke and captivate across various disciplines and strategies. With a focus on cultivating distinctive voices and meaningful work, they offer services such as brand initiatives, advising on collaborations and partnerships, project implementation and completion, and negotiations and agreements.
Founded by Jae Choi, a visionary force in the fashion and creative industries, The Collective Shift has represented and nurtured the careers of renowned artists such as Nan Goldin, Inez van Lamsweerde, and Vinoodh Matadin. Their interdisciplinary approach to artist management has led to unprecedented opportunities, while also participating in important political activism and supporting causes such as the Women's March and protests against pharmaceutical companies. With a presence in both Manhattan and Southampton, The Collective Shift continues to be a leading force in the creative world.
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