Trade associations
Media Rating Council
The Media Rating Council (MRC) is a not-for-profit industry self-regulatory body established in 1963 at the request of the US Congress. The MRC audits and accredits media measurement products and data sources across various platforms including Digital, Out-of-Home, Print, Radio, Television, and cross-media products. With objectives focused on ensuring valid, reliable, and effective measurement services for the media industry and related users, the MRC also sets minimum disclosure and ethical criteria for media measurement services. Through its audit system, the MRC informs users whether measurements are conducted in conformance with established criteria and procedures.Generated from the website