The RFID Journal was the world's first independent media company focusing on the emerging technology of radio frequency identification (RFID). Launching in March of 2002, the RFID Journal pays particular attention to how RFID technology plays a part in the development of business technologies all over the world. Additionally, the journal maintains a comprehensive website with up-to-date information on how RFID use is developing throughout several different technological applications. Contact the office for information about publishing or advertising opportunities.