Primary Impact is a boutique consultancy of marketing experts and technologists specializing in serving the needs of advertising agencies, marketers, and media companies. With a deep understanding of the media advertising business and over ten years of experience in bringing technology to the industry, Primary Impact helps clients make sense of the vast amounts of data generated by digital media to uncover true consumer insights and create media products and services that resonate.
With a client roster that includes industry giants like WPP, GroupM, and Omnicom, Primary Impact offers strategy consulting, technology implementation, and process improvement services to help clients optimize their work and achieve their goals. Leveraging their in-depth understanding of media measurement and research, Primary Impact helps clients navigate the rapidly evolving media landscape and stay ahead of the competition.
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