Power Moves is a leading grassroots marketing agency based in New York City, specializing in alternative marketing strategies that connect brands with consumers in the urban landscape. With over 20 years of experience in the music industry, Power Moves has helped launch the careers of hip hop's brightest stars and has been the driving force behind the sale of over 50 million records worldwide. Their expertise lies in creating memorable brand experiences, leveraging their extensive network of musicians, athletes, entertainment executives, TV stars, and social influencers to deliver high returns on investment.
As non-traditional marketing experts, Power Moves uses minimal resources to create maximum results, introducing consumers to brands through unique on-site experiences and leveraging their connections with key influencers. Their grassroots and alternative methods have proven to be the most effective ways to develop relationships with customers, dictating trends and engaging directly with target audiences. With a strong focus on urban markets, Power Moves utilizes the latest insights and technology to activate social media and connect with the youth and urban demographics.
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