Now What is a global insight, innovation, and strategy partner to the world's most iconic and influential companies, specializing in tackling complex questions about people, culture, brands, behavior, and the future. With a focus on curiosity and creativity, they challenge assumptions, elevate diverse perspectives, and inspire better questions that lead to better strategy and storytelling.
Working with clients across various industries, including tech, travel, retail, entertainment, CPG, and healthcare, Now What offers services such as consumer exploratory, brand positioning, journey mapping, product innovation, competitive deep dive, and strategic consulting. Their team of curious, empathetic, and diverse thinkers is dedicated to pushing boundaries and helping businesses navigate the ever-changing landscape of the future.
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