Nielsen Consumer Insights Inc, a Stagwell Company based in Rochester, NY, is a leading provider of comprehensive marketing research and consulting services. Their flagship tool, QuestBrand, offers real-time insights into thousands of brands and consumer segments, enabling businesses to analyze, act, and evaluate marketing campaigns and brand strategies. With advanced analytics and a focus on brand equity, competitive intelligence, and market segmentation, Nielsen Consumer Insights Inc helps companies go to market faster, manage their reputation, and meet consumer needs.
Partnering with media outlets, universities, and non-profits, Nielsen Consumer Insights Inc investigates pressing issues and trends in various industries, including apparel, automotive, CPG, financial services, healthcare, retail, sports, entertainment, technology, and travel. Their reports and social impact studies provide actionable insights for marketers and business leaders, helping them navigate the ever-changing landscape of consumer behavior and preferences. With a global reach and a commitment to hard data and human truths, Nielsen Consumer Insights Inc, through their subsidiary Harris Poll, empowers businesses to make informed decisions and build a better tomorrow.
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