History
The company was founded by Diane Howells, who was introduced to motorcycling by her father. After taking an MSF course in her home state of Vermont, Ms. Howells was hooked on motorcycling as she loved to ride and because of the camaraderie she felt with her fellow riders. In fact, she took her MSF course with Ben and Jerry (of ice cream fame) and they ultimately helped her produce a documentary on women motorcyclists entitled,