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DPAA is a global trade marketing association that connects out-of-home media with the advertising community, focusing on the growing role of digital out-of-home (DOOH) in today's omnichannel mix. Their membership offers various business acceleration benefits, including access to educational seminars, private member events, leadership seminars, and special initiatives like the WE.DOOH women's empowerment initiative. DPAA provides a platform for collaboration between digital networks, ad tech firms, research companies, content providers, media agencies, and advertisers, offering research resources, planning tools, and integration into the global advertising ecosystem. DPAA's mission is to promote innovation and connect the DOOH industry, offering curated experiences and networking opportunities through events like the DPAA Global Summit and the DPAA Summit. They also provide news updates and industry insights, showcasing the latest advancements in video technology, LED displays, and digital signage. With a focus on diversity and inclusion, DPAA aims to drive the growth and digitization of out-of-home media, contributing to the evolution of advertising in the digital age.Generated from the website

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