Interactive Edge is a New York-based company that offers a range of software solutions for data-driven sales and category management in the consumer packaged goods (CPG) industry. Their XP3 BI Cloud platform automates the creation of customized sales decks and reports, allowing CPG insights teams to cover all retail customers and reduce their workload significantly. With features like XP3 Presentation Builder and XP3 Report Builder, users can respond quickly to retailer requests and access their data from anywhere, making it easier to generate insights and build category reviews and joint business plans.
By integrating syndicated, panel, and shopper data from various sources like Nielsen and Walmart Luminate, Interactive Edge's XP3 BI Cloud enables category management teams to uncover more opportunities for category management and shopper marketing. The company also offers implementation services, data management tools, and training to help businesses maximize the benefits of their software. With a track record of success and satisfied clients like Jack Link's and Nestle Purina, Interactive Edge is a trusted partner in the CPG industry.
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