Heads Up Research is a boutique consulting firm based in New York City, specializing in helping clients sell their products and services more effectively through in-depth research conversations with consumers, retailers, and experts. With a focus on qualitative research, they offer a range of services including focus groups, individual interviews, ethnographic observations, and online conversations, providing clients with clear strategic direction for moving forward.
Founded by Scott Hayward PhD and spearheaded by Annie Hillinger, Heads Up Research brings together marketing expertise and insights from research to deliver exceptional quality and value. Their sensitivity and partnership approach ensure a graceful and respectful connection with the right people, creating personal and professional synergy in every project. With a client base that spans across various industries, Heads Up Research specializes in consumer psychological dynamics and marketplace behaviors, helping clients with strategic positioning, product development, branding, and more.
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