Critica, Inc. is a non-profit organization based in Bronx, NY, dedicated to promoting rational health decision-making and countering science denial. Founded by Drs. Sara and Jack Gorman, Critica aims to revolutionize the role of science in shaping health choices, particularly in an era of misinformation and polarizing politics. Composed of experts in medicine, sociology, psychology, public health, and neuroscience, the Critica team develops interventions, conducts research, and advocates for the inclusion of scientific evidence in public policy.
With a focus on combating misinformation about health and science, Critica trains individuals and organizations on effective strategies to counteract false information. Their method of intervention has yielded positive results, and they offer partnership opportunities to bring their training to workplaces and organizations. Through their commentaries and studies, Critica strives to create a more informed and rational information ecosystem surrounding science and health.
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