Affinity Solutions is a leading consumer purchase insights company based in New York, NY. They provide comprehensive data analytics and market research solutions to help businesses increase market share and drive revenue growth by understanding consumer behavior.
Their innovative platform, Comet, utilizes Purchase Media Metrics (PMM) to measure media success and link campaigns to consumer purchases, offering marketers unparalleled scale and real-time insights. With the largest deterministic U.S. consumer purchase dataset, Affinity Solutions enables smarter business decisions and personalized card-linked offers for financial institutions, while maintaining a privacy-centric approach.
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