Cake & Arrow is a digital product and service research and design agency based in New York, NY. They specialize in creating experiences that inspire customers, empower employees, and transform businesses, with a focus on industries like insurance. Their customer-centric approach and deep understanding of human needs drive their innovative solutions.
With a strong emphasis on customer research and insights, Cake & Arrow helps businesses uncover opportunities and develop growth strategies. They design products and services that move people to action, placing the customer at the heart of the design process. Their expertise in customer experience and their commitment to building authentic, meaningful bonds with customers set them apart in the industry.
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