Cake & Arrow is a digital product and service research and design company based in New York, NY. They specialize in creating experiences that inspire customers, empower employees, and transform businesses, with a particular focus on industries like insurance. Their customer-centric approach and deep understanding of human needs drive their innovative solutions.
With a strong emphasis on customer research and insights, Cake & Arrow helps businesses understand their customers and turn opportunities into growth strategies. They design products and services that move people to action, placing the needs of customers at the heart of the design process. Their expertise in customer experience and their commitment to building authentic and meaningful bonds between businesses and their customers set them apart in the industry.
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