Audience Research & Analysis (ARA) is a leading research firm based in New York, NY, specializing in providing valuable insights for arts institutions, cultural tourism advocates, attractions, and non-profit organizations. With a focus on understanding current and potential audiences, ARA conducts surveys and studies to support decision-making processes for new projects, expansions, and relocations.
ARA's expertise extends to working with boutique museums, world-class attractions, real estate companies, travel and tourism organizations, media and entertainment companies, and corporations that support the arts. Their research services include pedestrian counting, shopper profiles, and economic impact assessments, helping clients in various sectors make informed strategic decisions.
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