AudienceScience, a pioneering company in digital intellectual property, has been at the forefront of the advertising industry for years. With 31 patents to their name, they have developed innovative technologies that have shaped the way advertising is done today. From introducing the first behavioral targeting product in 2003 to launching the industry's first header bidding solution in 2010, AudienceScience has consistently been ahead of the curve, providing cutting-edge solutions for advertisers and publishers alike.
With their customer-centric approach to advertising automation, AudienceScience has become the leading global cross-channel buy-side platform for agencies and advertisers. Their integrated DMP-DSP solution has revolutionized the industry, allowing advertisers to buy digital media against their own customer data. By expanding globally and investing in local technology infrastructure, media, and data partnerships, AudienceScience has established itself as a trusted partner in programmatic buying, even becoming the first global programmatic buying solution in mainland China in 2015.
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